Rozan Ahmed is an internationally renowned specialist in the world of public relations and events management. She has worked with a number of high profile names in fashion, music, business and politics, such as the United Nations, Emmanuel Jal, The Princes Trust, The Al Turki Group, Estelle, Tamara Al Gabbani and many more.
As well as wedding planning, Rozan's creative consultancy, bougi, encompasses public relations and representation services, lifestyle solutions and the best in what she likes to call "creative boosting". We talked to one of the region's most sought after experts, about all things bridal.
Who needs a wedding planner?
A wedding planner is essentially an events management expert. Someone you can rely on to get things done. So, if you're a bride who wants to focus on yourself, your beauty, your friends, and basically stay concentrated on the self-indulgent joy that is being a bride, you need a wedding planner. If you want for your dream wedding to run exactly as you had imagined, with every beautiful idea made a reality, you need a wedding planner. If you're getting married, and don't know where to start, the answer is always a wedding planner.
You started out doing entertainment events, how did the wedding planning aspect of your services come around?
A wedding is, by all means, an 'entertainment event'. For example, and practically speaking, the only difference between an extravagant gala dinner and a wedding is the participation of a bride, and the concentrated elements that apply to her, such as her dress, her lifestyle management needs, make-up, hair, possibly packaging her honeymoon preferences, and so on.
What was the most elaborate request you have had from a bride?
No bride has ever asked for anything more elaborate than some of my other music and arts based clients. Luckily, my brides have been quite reasonable, but elaborate can always be achieved.
It is difficult to please not only the bride but the guests and the groom?
Not really, you see a fundamental role in being a good wedding planner is quite often wearing the hat of "family councillor"! The bride's obviously the priority, but most brides want for those around them to be happy too. This is where the art of public relations is key. I work with all members of the family, particularly the mother, the groom, the sisters. Everyone's input should be considered, with the understanding that bride comes first, of course.
Have you ever been requested to include something in the wedding that you felt was going to ruin the overall theme? Did you go ahead with it? If not, how did you manage to dissuade the bride?
Compromise. There has been the odd occasion where a bride will ask for something thematically off, but a comfortable middle ground tends to do the trick. It's her day at the end of it all, and if she really wants for something to happen, I'll do whatever it takes to make it work well.
Do you find that clients are happy to entirely entrust you with the decision making process or are they more likely to constantly contact you with new ideas, changes and requests?
Luckily, I've developed a very good reputation in the region, those who have attended my events have seen for themselves the results of my work. Because of that, I am trusted to work my magic, without continuous follow up. Last minute changes come with the territory of every event management process, so I'm always ready for that kind of phone call!
What do you think makes a “perfect day”?
Whatever leaves you, and all around you, smiling.