Well, one of many, many reasons...
Here we have an ode to one of the greatest, truly, the greatest... Mohammed Ali.
Interpreted by Yasiin Bey, otherwise known as Mos Def. A genuinely talented MCing veteren whose craft, like the brand, continues to surpass the fads of commercialisation.
With the always enticing calligraphy skills of Niels Shoe Muelman.
Paying homage to the great, as told, directed and illustrated...by more great.